Cindy McCaffrey on Google's ad policy
Dave, Doc,
Wanted to get to you both this a.m. in case you decide to put anything in your weblogs today about our advertising announcement. The AP put out an article last night that pretty directly implies that we're going to enable advertisers to influence rankings through payment. Wrong. The AP headline and article have been rewritten, but there's lots of coverage out there that indicates we've followed the rest of the pack with pay-for-placement.
All we've done is modified our AdWords self-service program so that adsvertisers can pay on a CPC basis (this is good news). The search results continue to be as unbiased and objective as ever. We do not allow advertisers to influence rankings in any way through payment.
I have a couple of links to more info:
Info about the new changes; new name of prgram is AdWords: https://adwords.google.com/select/main?cmd=Login
Our press annct: http://www.google.com/press/pressrel/select.html
Let me know if you have any Qs about this. Thanks! Cindy
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