"Here's a nice short case study on a local advertiser that used traditional survey research to gauge the success of an online campaign. The results were encouraging too."

When a longtime Washington D.C.-area diamond retailer (we'll call it Rocks Are Us) that normally relied heavily on radio spots decided to venture online, Washingtonpost.Newsweek Interactive showed the hesitant advertiser that change can be a good thing.

4:39:51 PM   comments []