Sunday, March 9, 2003

Design Research: Why you need it


"Marketers need solid market research to guide their decisions about product positioning, revenue potential, and target markets. Likewise, designers need solid design research to guide their decisions about the product's interaction framework, feature set, and overall appropriateness for its users." [Steve Calde at Cooper, via Teledynamics Communiqué]

12:17:05 PM    

© Copyright 2003 Roger Turner .
Last update: 3/4/03; 1:05:17 pm .

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