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Heeb Magazine is launching! "Look for coverage soon via Reuters, Newsday, and a bunch of other places. Of course, we will not have truly arrived until Martha Stewart Living covers us, and you bet your ass we're saving our favorite shmaltz-fusion recipes for that one.
To you blessed souls who have already subscribed: the magazine is being mailed tomorrow. And to all you suckers who haven't: get on it already. You can also expect to see us in major chain bookstores and the finest independents by mid-February - please help us out by bugging their managers to carry Heeb. And really now, what better to fill all that empty newsstand space that Talk leaves behind than a radical Jewish magazine with a vaguely offensive name? Hooray!
Finally, if you live in the New York area, you are cordially invited to witness the damage done to a room on Lower East Side when we celebrate our launch:
Tuesday, February 5th, 8 PM - 12 AM
Essex Restaurant
120 Essex @ Rivington
DJ's Nappy G, Chris Feeling, and Filet O' Fresh...Pyrotechnics by Scratch'em Productions...Hasidic go-go's...plus special guests
Sponsored by Tanqueray, Stella Artois, Boddingtons Pub Ale, and Yonah Schimmel Knishery...Must be 21+ to attend.
If you don't live here, send your friends who do. We're a friendly bunch, so introduce yourself, stroke our egos, and tell us how you always knew those kids asleep in the back row of Hebrew school would amount to something after all. See you there!
Sounds like my kinda group! Look forward to their inaugural screw ups.
10:22:25 AM 
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