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"Microsoft has come to the rescue with a series of upgrades to its MSN Autos site, which hosts one of Redmond's earliest forays into Web services. Its My Car service offers real-time traffic alerts for 65 major cities, delivered via text message to any mobile phone, pager, or PDA.
After signing up online (autos.msn.com), you punch in information about your mobile device and carrier, dictate your preferences -- what days and times you want to receive the alerts, which regions of your chosen city you'd like to monitor, and so forth -- and voila, the alerts start streaming in. What's more, My Car gives you a personalized Web page that you can visit anytime to change your alert settings, and to get information and reminders tailored to you and your car. And you pay MSN nothing for the service.
I started with My Car in October. Aside from a few glitches I've encountered (more on that later), I'm quite happy with how the site has enhanced the 10 or so hours per week I spend on the road with my three-year-old Saturn sports coupe. MSN isn't the only site offering personalized service for road warriors. Autobytel, for example, has a service called My Garage, and Yahoo! Autos also allows users to set up Web pages for their cars. But MSN's service is by far the most comprehensive and practical of the bunch.
The My Car site alone is enough to keep you and your car humming along. On top of traffic reports, it reminds you when to get your oil changed, gives you the most up-to-date Blue Book value of your car, and provides links to dozens of research tools to help you find a new one.
It also posts a real-time traffic map -- customized to your Zip Code -- that uses flashing red icons to show you where the worst tie-ups are. And here's a neat trick: One particularly cool service tells you which gas stations in your neighborhood have the lowest prices. MSN continues to add new features. Soon to come: a tool that allows users to schedule service appointments with their car dealers online.
Still, the thing that truly sets My Car apart from the competition is the Alerts feature. You can instruct the service to send you bulletins for up to five regions of your city, and specify what days and times you would like them to arrive. That ability to tailor the info is important: If your cellular carrier charges you airtime fees to receive text messages, as many do, you don't want to be paying for information about roads you never take. With My Car, you can also choose to receive news about high, medium, or low-level traffic incidents. And you can instruct the service to send the alerts to your computer by e-mail or MSN Messenger." [BusinessWeek]
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