Fox Sports Personal Web Sites Are Blogs
The other day I noticed Fox Sports allows members to build their own Web pages. Curious, I logged into that area and started poking around. Imagine my surprise when it turned out that the site they build for you is a blog. It even describes itself as one.
I don't know whose software they're using (probably developed by one of Lycos' properties) and I'm not impressed with the feature set (which is pretty bare-bones), but, my gosh, a blog creating tool right there, smack in the middle of mainstream Fox Sports. Now that's interesting.
In addition to whatever other obvious ideas emerge from that experience, one thing stands out for me. This is a very clear endorsement, from one of the most heavily trafficked sites on the Web, that blogs are an important technology that can make the user experience richer and more rewarding than building the usual static Web sites. And because it's also much easier (the whole process of getting started takes less than five minutes), I suspect they're going to get a lot of their members to build "fan sites" that are really blogs.
Cool.
8:43:06 AM 
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