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Wednesday, August 12, 2009


Using crowds to solve problems - SpreadingScience

crowd by James Cridland

Get Ready to Participate: Crowdsourcing and Governance: [Via Confessions of an Aca/Fan]

Crowdsourcing and Governance

by Daren C. Brabham

It's been three years since Jeff Howe coined the term "crowdsourcing" in his Wired article "The Rise of Crowdsourcing." The term, which describes an online, distributed problem solving and production model, is most famously represented in the business operations of companies like Threadless and InnoCentive and in contests like the Goldcorp Challenge and the Doritos Crash the Super Bowl Contest.

In each of these cases, the company has a problem it needs solved or a product it needs designed. The company broadcasts this challenge on its Web site to an online community--a crowd--and the crowd submits designs and solutions in response. Next--and this is a key component of crowdsourcing--the crowd vets the submissions of its peers, critiquing and ranking submissions until winners emerge. Though winners are often rewarded for their ideas, prizes are often small relative to industry standards for the same kind of professional work and rewards sometimes only consist of public recognition.

Recognizing that not all creativity and innovation resides in-house, some organizations are looking for connections to outside innovators. New social tools allow them to make connections, through such sources as InnoCentive. When done well, these approaches can not only produce new ideas but help vet these ideas for suitability.

[More at SpreadingScience]

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