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 Wednesday, July 1, 2009
 by seier+seier+seier
Lessons Learned -- Why the Failure of Systems Thinking Should Inform the Future of Design Thinking:
[Via Manage by Designing]
"You never learn by doing something right [OE]cause you already know how to do it. You only learn from making mistakes and correcting them."
Russell Ackoff
Design and "design thinking" is gaining recognition as an important integrative concept in management practice and education. But it will fail to have a lasting impact, unless we learn from the mistakes of earlier, related ideas. For instance, "system thinking", which shares many of the conceptual foundations of "design thinking", promised to be a powerful guide to management practice, but it has never achieved the success its proponents hoped for. If systems thinking had been successful in gaining a foothold in management education over the last half of the 20th century, there would be no manage by designing movement, or calls for integrative or design thinking.
[More] This is a very interesting discussion. It seems to me the problem is not with systems thinking but with the attempt to create a defined process for it. Human nature includes trying to grasp innovation by naming it. In many cases, old fashioned hierarchical approaches are being use to try and fold systems thinking into them.
[More at SpreadingScience]
Technorati Tags: Social media, Web 2.0 9:49:13 AM 
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 by hiddedevries
A Climate (Communication) Crisis?:
[Via Dot Earth]
If experts change how they describe global warming, will people wake up?
[More]
Interesting points but trying to be more emotional and dramatic is not very effective when facts are trying to be exchanged. There has been a lot of research done that exposes the steps individuals and communities progress through as they adopt new idea and change their viewpoints. It might be better to be aware of this than to try framing exercises.
The five steps are awareness, interest, evaluation, trial and adoption. Different people move through these steps at different rate.This results in a differentiation of a population into different groups: innovators, early adopters, early majority,
Scientists are generally on the innovator/early adopter spectrum of things, especially compared to the entire population, which, by definition, is mostly the 68% in the middle.
Innovators and early adopters take their cues from outside influences and their own experiences. They are open to ideas that come from outside the community and move much faster through the five steps than others. They are not as dependent on community influences as the majority are.
So scientists are influenced by people who are outside their direct social network. We are trained to do that in order to examine data, converting it into useful knowledge that gains us understanding of the natural world. We have a lot of training that helps us have the sagacity to determine the usefulness of a new idea. even if the idea comes from someone 'outside.'
But, for the majority of people in the middle, outside influences are suspect. They usually will only adopt an innovation or change their opinion when a respected member of their own community, of their social network, tells them to. They are generally influenced only by those close connections in their social network.
[More at SpreadingScience]
Technorati Tags: Social media 9:48:04 AM
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Eartly Adoption: Not Just For Tech?:
[Via Amy Sample Ward’s Version of NPTech]
There is a great post from Louis Gray that I’ve been thinking about lately with an interesting view of 5 Major Stages of early adopter behavior.
The Five Stages of Early Adopter Behavior include:
Discovery, QA and Spreading the Word
Promotion and Collaboration
Mainstream Use and Engagement
Sense of Entitlement, Nitpicking and Reduced Use
Migration to Something New, Call to Move Followers
You can read the full descriptions of the 5 Stages here.
[More]
I've discussed early adopter behavior before. The first few steps compress the normal 5 step process everyone goes through in adopting a new innovation – awareness, interest, evaluation, trial and adoption. Entitlement and migration describe something else – some of the early stages of adopting a new innovation require the rejection of the previous one.
This is also behavior seen by innovators. Innovators love something new and even after adopting a new innovation are often looking for the next best thing. But almost anyone who adopts a new innovation must break away from the old one.
It may well be a different process for the innovators/early adopters than for the rest of the group, the early and late majorities. Most people are informed about what choices to make by early adopters/innovators. These people do not generally discover new innovations and will adopt what others tell them to. They rely on key influential members of the community to inform them about new innovations.
[More at SpreadingScience]
Technorati Tags: Web 2.0 9:46:50 AM
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