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Reply Hazy, try again.

daily link  Monday, June 4, 2001

This New York Times article talks about Goto.com in glowing terms for pioneering a revenue stream that is based on placement in searches. My opinion of them as a second rate player in this space is reinforced by this article. The same way I skip those "special advertising sections" that sort of masquerade as editorial in magazines, I'll go ahead and skip search results that are "enhanced" by commercial placement. here's a quote from the article that I quite enjoyed: "Even Mr. Gross, GoTo's founder, says he does not use the service for all his searches. 'If I want information, I use Google,' he said."

I also much prefer the Google model of providing related but sponsored links in another section of the page. In the end, if I were advertising, I would rather have this sort of placement with a search engine that delivers solid information than an entry that has been slipped in by the site on a second rate engine. 1:33:46 PM  permalink  discuss []  


Looks like Lawrence is bringing Tomalak's Realm to a close. It's a shame, but here's a big thank you to him for doing such a useful site for so long, and good luck in the future. 1:21:55 PM  permalink  discuss []  

 
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Last update: 9/17/02; 4:28:24 PM.