Secondly, the whole idea of exciting vs. simple is a beginner's mistake, and in 1999 I was very much a beginner. Clients make this mistake all the time because they are beginners by definition. They (and many developers) are misled by the magic words "interactive multimedia". A site should be interactive! It should be multimedial! (whatever that may mean) The site should move, dance, prance, and who cares whether the subject calls for it? We're creative, right?

Peter-Paul Koch, "Keep it Simple," Digital Web, 27 Aug 2002. [via webword.com]

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