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deliver "I don't think the product line is ready to deliver what the ad campaign promises" Danny Hakim, "Amid Skepticism, Buick Tries to Lure Younger Buyers," New York Times, 10 Oct 2002 |
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first-mover disadvantage You can ascribe TiVo's struggles to the business axiom known as "first-mover disadvantage." Technology pioneers typically get steamrollered, then look on helplessly from the sidelines as a bunch of Johnny-come-latelies make billions. First movers, the theory goes, are too smart for their own good, churning out gizmos that are too expensive or too complex for the average consumer's taste. |