Microsoft's Apple-alike ad a phoney
 Mystery user wooed by Windows XP works for Microsoft PR firm
Microsoft's Attempt to copy an Apple advertising campaign, which originally sought to show the Apple OS was far easier to use than Windows XP, has backfired - big time.
... Turns out, strangely enough, that the woman in the ad works for a public relations company hired by (cough!) Microsoft. And, spookier still, the firm the woman works for was indeed the one that came up with the idea for the ad in the first place...more [The Inquirer]
Only Microsoft could pull this kind of stupid stunt! Did they really think that nobody would notice that they didn't give the identity of their 'switcher', while Apple touts the identity of each and every one of theirs? The first clue was the picture -- a model in a stock photo.
Leave it to Microsoft to violate the basic premise of the Apple 'switchers' ad campaign. You have to wonder if they sit around a room and say, "What's the dumbest way we can respond to this marketing threat?" Another fine example of marketing stupidity in action...mj
10:14:03 AM 
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