Title: Beyond Borders: Web Globalization Strategies
Author: John Yunker <www.bytelevel.com/>
Publishers: New Riders <www.newriders.com/>
Published: 2002
Pages: 552
Illustrations: Monochrome
CD-ROM: No
ISBN: 0735712085
Rating: 5
Now that English is becoming a minority language on the World Wide Web, companies wishing to do business on a global basis, and their consultants, need guidance in doing it right. Author John Yunker has accumulated a rare quantity of practical experience at web globalization firm Byte Level, working for clients such as Giorgio Armani, Wal-Mart, SAP and Victoria’s Secret.
Yunker is a fine writer, communicates well, and organizes even better. This beautifully laid-out book contains a mass of unique information on just about all the issues you will encounter in commissioning and producing multi-language web sites, in doing business across borders, dealing with very different cultures, and their laws, and on how to make less than fully globalized software do a reasonable job at handling more than just US English ASCII text.
To better reinforce his lessons, Yunker has provided several Hands On practical exercise chapters on how to globalize in several different languages, case studies and Q&As with major corporate globalizers. Many precious little gems drop out of the book’s pages, as well as sterling advice on how to get right things that many web page designers currently get badly wrong. Common mistakes like creating forms that fail to take into account differing standards in phone numbers, or the variations in how dates and times are expressed around the world.
The issue of globalization has only just come up for my firm. To remain viable, and then grow, our web agency must seek clients beyond its immediate vicinity. And that means suddenly having to cope with a plethora of non-European languages, and very different cultural precepts. Beyond Borders has proven invaluable already by enlightening us on what we are in for.
9:03:25 AM 
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