"Therefore, when the industry speaks to the outside world of customers and users, it shouldn't boast about the amazing progress it's making on [word_deleted] standardization. Impressive though that is, it's frankly boring to industry outsiders, something we should quietly keep to ourselves as part of the behind-the-scenes work the industry has to do to build great infrastructure. Instead, the industry needs to start focussing on how that technology infrastructure will help users and businesses do the things they want to do in their own environment, and help them do it faster, better, cheaper."