Saturday, June 08, 2002

NYPOST: TALKING MARGARINE WILL BUTTER UP SHOPPERS   Special tubs of Parkay will ship with motion-sensor chips that make than say "Butter" and wiggle when shoppers pass them at the supermarket. "These tubs are a major in-store piece of theater," Kramer told The Post. He added that research shows shoppers make 70 percent of their buys on impulse - making a Parkay pitch in the supermarket potentially more effective than on TV. [Boing Boing Blog]  Chatterbot butter-substitute pitches self to supermarket drones. 9:08:49 AM  comment []

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