United Rentals stock traded under $9 today -- down from $30 this past March -- down from almost $50 in 1998
under $10 is the kiss of death on the NYSE
their market cap has gone from $3B+ to less than 700M
execs took plenty off the table on the way down -- what's left is lot's of debt, a decreasing asset value, and goodwill that needs to be recast -- etc, etc
too late
adios -- they're done
now, what price is someone going to pay for 'em?
$18?
not
$12 maybe, tops -- they're damaged goods
2:22:53 PM
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