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He wrote the seminal book on the subject called "The Virtual Community," and, though it was published in 1993, he started it in 1988. That's way before the web, even in real years.
" . . . 'the social web.' We're looking to the inevitable emergence of social communication on the web, which previously had been only a publication medium. . . . It can be a place where people who share an affinity can come together. Asynchronous conversations enable people in different times and places to have continuing dialog. Structured conversations enable you to find the subjects that interest you very quickly. All of those meant that the conditions were right for the emergence of the web as a social medium, which in fact we have seen."
"Virtual communities are a subset of online social networks."
"One of the things that's interesting about community on the web is that most software affords the use of links in conversation."
"I think we will begin to see people aggregating numbers of people to do things."
"And it has nothing, really, to do with technology. Technology is something you master in order to participate in these other benefits."
" . . . will we see an emergence of a literacy of netiquette is: will we see intelligent political discourse continue online and will that have an affect?"
2:55:08 PM Google It! 
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