Tuesday, April 30, 2002

Set priorities to get out of the rat race At more clients than I can count, employees discuss the endless changes to the priorities or the absence of priorities at all. Janice Fraser takes a look at the phenomenon in the field of web design. The tools and methods she recommends work in every area of a company. This is good stuff! Janice Fraser: "Nearly every company I've worked with since becoming a web professional six years ago has lacked an efficient way to decide which things to do first." [EVHEAD] 5:25:51 PM     Comments[]

Scott Johnson's absolutely right! Our company has been doing a lot of this lately. We've found a terrific set of resources and business processes for direct mail, email follow-ups and measuring our marketing results. Nothing's instant and nothing's guaranteed, but there are some tried-and-true principles to follow! Marketing Software When You Are a Small Company: "Let's start with a definition. Marketing is the creation of demand for a product or service. Sales is the execution of strategies that fulfill demand. For example, you send out a bulk email about your product to a targeted list. That's marketing -- you are creating demand. When fifty replies come back that need to be individually answered, that's sales. When you follow up on those fifty replies three weeks later to see if you can answer additional questions then you have a good sales program." [From the Desktop of Dane Carlson] 5:09:14 PM     Comments[]

Sage has been Best Software since late last year! Sage adds up threat from Redmond. Double entry bookkeeping [The Register] 3:52:56 PM     Comments[]

© Copyright 2002 Steve Pilgrim.