Friday, February 14, 2003

Rich Media Ads to hit $1B in 2005 From eMarketer.com, here's a story predicting the growth of rich media advertising. They also interview Gal Trifon of Eyeblaster, an online ad technology company poised to benefit from this predicted growth. Gal Trifon: Eyeblaster offers a rich media platform. It's an online tool that allows agencies and publishers to plan, create, distribute, track and optimize rich media campaigns. It's the only solution that offers 100% control of the process to the agencies and publishers. Eyeblaster's not really involved in the creative process. We see more and more campaigns launching without us even knowing about them. We offer all the existing rich media formats. We differentiate between content formats (streaming video, Flash, images, audio-only) and ad formats (window ad, wallpaper ad, full-page commercial, floating ad). I wonder if weblogs are on their radar? By 2005, I certainly believe that weblogs and news aggregators will be the dominant delivery model for rich media content and advertising. 9:38:58 AM

David Pulled the Rip Cord This news is spreading across the blogosphere. I'm not familiar with David Stutz, but I caught a picture of him... think ZZTop with a CS PhD. His departure does not bode well for MS within the Open Source community. But does that matter? Word has hit the street that David Stutz, one of the good guys, has pulled the rip cord and has left Microsoft. The last time I saw Dave was at a dinner up in Seattle where he mentioned something about maybe heading off and spending more time at his winery. It's good to see he has. Having been one of those open source guys inside Sun for a while, I know that he's going to enjoy not playing between the two worlds of Open Source and Big Biz for a while. Dave gives us a view (sanitized, but still very meaningful) of his farewell message to Microsoft. I especially like his last sentence: "Stop looking over your shoulder and invent something!" It sums up everything that I've been saying to people who are afraid of competing with Microsoft or any of the other big guys. We should all, Big Corp or little guy, spend more time chasing dreams, doing what makes us happy, and finding ways of making a living at it rather than living life the other way around. Posted: 2003/02/14 00:32 [James Duncan Davidson] That's a great quote. I was just thinking about the threat of MS in relation to knowledge management, and this resets me to the proper perspective. I'm going to invent something (again). 9:23:22 AM