Wednesday, March 5, 2003

OPA Finds Paid Content $1.3 Billion Industry in 2002 Years late and dollars short, but paid online content is becoming a reality. Press Release: U.S. Consumer Spending on Online Content Totals $1.3 Billion in 2002 PDF Report: Online Paid Content U.S. Market Spending Report MediaPost: Consumer Spending on Online Content Totals $1.3 Billion For those who maintain "users won't pay for content," I reply "neener, neener, neener." Paid content would appear to now amount to roughly 20% of all revenue for online publishers, and spending for content roughly doubled in 2002 over 2001. Posted by Rick E. Bruner at 01:18 PM [marketingfix] Interestingly, its not the content you might first think of... The Personals/Dating category surpassed both Business/Investment and Entertainment/Lifestyles to become the largest paid content category in 2002 with $302 million in revenues, up nearly threefold from $72 million in 2001. Those top three categories - Personals/Dating, Business/Investment Content and Entertainment/Lifestyles - accounted for 63% of online content spending in 2002, up from 59% in 2001. 10:44:00 PM