Tuesday, April 15, 2003

'Blogs have killed the newsletter business' Regarding yesterday's post about new owners for the Venture Reporter, Rafat Ali of PaidContent.org has an interview with editor Jason Calacanis on the buyout. Jason's rejoinder at the end includes several interesting observations: That is the big lesson I think.. blog + database + research reports = big business, blog plus nothing = a hobby. In my mind blogs have killed the newsletter business. You can't be just a newsletter any more because some talented and ambitious fellow who has been laid off will spend $99 to host a blog to kill his former boss. The only protection you have is to build something bigger and better then a blog. Blogs are killing the weak publishers. [JD's New Media Musings] I think Jason is right. A weblog is just another communications tool, that can be used alone or in conjunction with other tools to build something "bigger and better". My proposition is that there are classes of weblog tools that can be brought to market for a premium price which deliver premium services and features. 11:39:35 AM

The Role of Emotion in Online Advertising iMediaConnection: Emotional Connectivity In this week's iMediaConnection/MSN Best Practices piece, Joe Jaffe discusses the role of emotion in advertising. Creating an emotional response to advertising offline has been a staple of the business since time began. Creating this emotional response online has been a challenge. Limiting factors have to do with both the medium itself and the creative talent doing the work. In this article, you can read how Travelocity and Pepperidge Farm Milano Cookies worked towards creating an emotional connection and how that connection affected brand awareness. [marketingfix] If any of my classmates are reading this, this is an interesting article that relates to last week's reading. 11:14:31 AM