Friday, July 25, 2003

EyeTools I had lunch with Colin Johnson yesterday. We talked extensively about his business venture EyeTools, which uses eye tracking hardware and their own analysis tools to quantify and qualify viewer responses to website and advertising presentations. After several years of covert development and market research, EyeTools has recently launched a new website and began participating in usability conferences around the country. And it appears that these promotional activities are already paying off, with two solid leads in the works. 12:07:44 PM    trackback []