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Friday, February 15, 2002 |
The Death of Digital Rights Management?
“ 'It’s very difficult to sell [digital-rights] technology to companies that are no longer trying to sell content,' observes Schreiber. In a way, it’s a classic chicken-and-egg question: is the digital rights management industry hampered by a failing market, or are e-books floundering for want of better digital-rights technology?" [at Technology Review, via Tomalak's Realm]
How about both are hindered by usability problems and a focus that is decidedly not on the consumer?
"Analysts say the content protection companies left standing, including Alchemedia and SealedMedia, have technologies that may break the usability barrier, finally enabling the serious online sales providers envision. “There are some extremely bright people working in this space who will be able to figure out what the consumer is willing to put up with,” says Letts. Alchemedia’s “Mirage” system, for example, does away with the requirement for special viewer software by making sure the decrypted form of a protected file appears only on-screen, never in random-access memory, where a computer looks for any data it’s trying to print or copy. That way, publishers can put content out in a format compatible with a regular Web browser, and “the fear about the save and copy buttons is neutralized. We don’t have to block those doors because the data in [memory] is still encrypted,” says Schreiber."
"SealedMedia’s system, on the other hand, does require a special two-megabyte browser plug-in, but it stores decryption keys on a central Internet-accessible server, meaning that if you have the right password, you can access content from whatever machine you happen to be using. SealedMedia’s viewer can also handle audio and video content. 'SealedMedia is providing us for the first time with a robust, convenient way to deliver multimedia e-books,' says ipicturebooks’ Preiss."
Here again, I hope they're thinking of more than just B2C sales (business-to-consumer) and that these technologies will work with items circulated by libraries. See why we need to be in on the debate and the development cycle?
10:18:33 PM 
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That's What I Want
"No single service has a catalog of music from all of the major record labels. Until there is DRM standardization and a sea change in industry attitudes, users will have to patronize more than one service to get an unabridged selection of artists. That means consumers are asked to pay for a service that might carry only half of their favorite artists, or to pay several monthly bills just to have access to the musicians they like. Not surprisingly, many users are unwilling." [at New Architect, via Tomalak's Realm]
This article is an excellent primer explaining why the online music services are failing, covering everything from Digital Rights Management (DRM) to usability issues.
"According to Pew, in the last year, of the users who were asked to pay for something that used to be free online, 50 percent found free online alternatives. Thirty six percent stopped getting the service online, and only 12 percent paid for it. Subscription service providers need more. They must offer a unique value proposition to keep their audiences from walking out."
What amazes me is how many people take advantage of free online services but then forget about libraries. Granted we're not loaning out digital music yet, but I don't think we do a good enough job of marketing our computers, our video & DVD collections, our audiobooks, our CDs, and everything else you can get for free at your local library. Not to mention the free expertise.
Of course, that's nothing new and we say that every year, but now we have to figure out that digital service and delivery part, otherwise known as "shifting." Similar to the concerns raised in this article, we need to work closely with our vendors to make sure our services based on their products don't have that usability barrier that so many of our online catalogs currently have.
9:36:01 PM
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One Out of Four Americans Have Downloaded MP3s, Says New Study [at MusicDish]
"Fifty million people, or almost one-quarter (23%) of the American population aged 12 and over, have downloaded a music or mp3 file from of the Net, say findings from a new study examining the influence and effects of online music distribution around the world. By comparison, Napster claimed to have around 40 million users in its heyday, says research firm Ipsos-Reid which conducted the study last November and December. Similar proportions of Americans report having listened to Internet radio (27%) and streamed audio (21%), and over one-third (37%) indicate they have listened to a pre-recorded music CD that was playing in the CD-ROM drive of their PC, Ipsos-Reid found in Tempo: Keeping Pace with Online Music Distribution."
In other words, 50 million Americans realize how inane the record companies are, are tired of being screwed over, and are going elsewhere to get the services they want.
"The firm went on that young Americans continue to lead this Internet music phenomenon, as approximately two-fifths of 12-24-year-olds have downloaded music or MP3 files off of the Internet (44% of 12-17 year-olds, and 42% in the 18-24 age group)."
No surprise there. Think of all that disposable income the record companies are losing....
"Among adults aged 25-34, one-third (35%) have also downloaded music, demonstrating that older age groups are beginning to dabble in the new digital music arena as well. Not only are these individuals trying out music downloading capabilities, they are returning for more, says Ipsos-Reid. Three-fifths of (59%) of Americans who have downloaded a music or MP3 file in the past indicated that they are somewhat, very, or extremely likely to download again in the next 30 days."
Hello, Mr. Record Company, this is your wake-up call.
9:58:22 AM
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Comments by: YACCS
© Copyright 2002 Jenny Levine.
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