Fortune article on Esther Dyson.
As she sees it, technology permeates companies in a way that makes their inner workings explicit. "For instance, if you install groupware you may discover that nobody in marketing ever actually talks to sales," she says. "It's why all these Customer Relationship Management applications fail. It's not that the software doesn't work. It's because the people aren't using it, or they don't like the other people they're supposed to collaborate with, or they don't have the proper incentives."
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