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Observations on Software - Markets, Technology, and Companies
Tuesday, May 14, 2002If you aren't yet feeling cynical about the world, just have a go at this - it should do the job. Not only is a PR firm inventing people to spread its message - questionable ethics - it's using them to lie.
"The Fake Resuaders: Persuasion works best when it's invisible. The most effective marketing worms its way into our consciousness, leaving intact the perception that we have reached our opinions and made our choices independently. As old as humankind itself, over the past few years this approach has been refined, with the help of the internet, into a technique called "viral marketing". Last month, the viruses appear to have murdered their host. One of the world's foremost scientific journals was persuaded to do something it had never done before, and retract a paper it had published."
VeriSign Makes Deals For Managed Security Services
VeriSign has made several deals to work its way into the managed security services market. Perhaps these will be marketed more skillfully than are the domain registration services the firm shrilly hawks now.
VeriSign focuses on managed security services. PKI, SSL, DNS and other TLAs [The Register]
The Music Industry Hates Its Customers, Part 2,356
Watch out before you try to rip the latest hit in your computer - copy-protection schemes may kill the whole system. People talk about user-friendly and unfriendly technology - this seems like the first user-antagonistic technology.
Apple: Play music at your own risk. Copy-protected audio discs can crash your Mac--but don't expect the computer maker to pick up the cost of repairs. [CNET News.com]
Novell Extends User Management
Novell Beefs Up Access Management And Security Solutions At Brainshare. New access management and single sign-on tools highlight the new releases. [TechWeb]
Business Layers Update
Provisioning Software Gains Easier Connectivity, More Flexible Security. Business Layers' latest eProvisioning release facilitates connections to legacy systems, distributes security, and gives more power to business managers. [TechWeb]