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Newsmakers and Insiders
Wednesday, February 13, 2002
Is Spam Killing E-Mail?
Newsmakers and Insiders
Is Spam Killing E-Mail?
Some additional coverage on the FTC's anemic spam prosecution efforts. Note the statistic on the declining effectiveness of e-mail as a marketing vehicle - where last year some 10% of message receivers responded to posts, this year shows an 8% response rate. I'm keep talking with marketers who insist that spam isn't a problem and that people who don't like it can just hit the delete button. The facts just don't support that view.
FTC Joins The Fight Against Spam. When Tom Gellar was a music student at Oberlin College in 1987, he fell in love with the Internet. [The Washington Post : Business]