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People
Newsmakers and Insiders
Thursday, July 11, 2002
Newsmakers and Insiders
Thursday, July 11, 2002
One Signature Away From A Recovery?
AMR analysts believe a significant number of software deals are on ice, waiting for executive approval. If so, and top execs can be persuaded to sign, a recovery could be on the way.
So, Maybe the CEO Should Get a Dunce Cap?
A Hurwitz study offers some interesting conclusions about customer expectations on disclosure of security flaws - and sooner is better than later. But not for the reasons you might expect. The report revealed that two-thirds of respondents felt that the cost of incidents created by security bugs were low; they are not willing to replace their software with other, presumably more secure, offerings; and that media often overhyped security bugs. So, why the push for rapid disclosure? The report's author suggests that people believe if lousy software is outed quickly, and often, developers will eventually get embarassed and start writing better code. That certainly seems to be the driver behind "trustworthy computing."
E-Mail Advertising Assuming Room Temperature?
Not much of a surprise here, but the article is worth reading for the stats. The Wall Street Journal's Vanessa O'Connell looks at a survey by researcher eMarketer that reveals an average click-through rate of only 1.8% in email advertisements. DoubleClick reports that the June average was only 0.84%. How low we've fallen from the heady days when a link in an e-mail would be clicked by 15% of the recipients - even last year's average was 3%. Why the decline? Two reasons. First, like anything, the ads were initially interesting simply as a novelty. Even if you didn't have an interest in something, you might click just to check it out. Second, the advertising community loves a good thing - and has proceeded to beat people senseless with a never ending stream of commercial messages - 430 billion e-mail advertisements this year, according to the piece. By 2006, that figure is expected to reach more than 960 billion.
AMR analysts believe a significant number of software deals are on ice, waiting for executive approval. If so, and top execs can be persuaded to sign, a recovery could be on the way.
The Street Corner: Q2 Selections Surge, but Executives Stall [AMR Research]
11:58:19 PM 
So, Maybe the CEO Should Get a Dunce Cap?
A Hurwitz study offers some interesting conclusions about customer expectations on disclosure of security flaws - and sooner is better than later. But not for the reasons you might expect. The report revealed that two-thirds of respondents felt that the cost of incidents created by security bugs were low; they are not willing to replace their software with other, presumably more secure, offerings; and that media often overhyped security bugs. So, why the push for rapid disclosure? The report's author suggests that people believe if lousy software is outed quickly, and often, developers will eventually get embarassed and start writing better code. That certainly seems to be the driver behind "trustworthy computing."
Study: Shoddy software steams users. And their desire for revenge is strong. When it comes to how soon a security bug should be revealed, those hurt most by a vulnerability want detailed information fast. [CNET News.com]
11:32:55 PM
E-Mail Advertising Assuming Room Temperature?
Not much of a surprise here, but the article is worth reading for the stats. The Wall Street Journal's Vanessa O'Connell looks at a survey by researcher eMarketer that reveals an average click-through rate of only 1.8% in email advertisements. DoubleClick reports that the June average was only 0.84%. How low we've fallen from the heady days when a link in an e-mail would be clicked by 15% of the recipients - even last year's average was 3%. Why the decline? Two reasons. First, like anything, the ads were initially interesting simply as a novelty. Even if you didn't have an interest in something, you might click just to check it out. Second, the advertising community loves a good thing - and has proceeded to beat people senseless with a never ending stream of commercial messages - 430 billion e-mail advertisements this year, according to the piece. By 2006, that figure is expected to reach more than 960 billion.
Online ads, e-mail don?t click. Consumers aren?t clicking on banners, buttons and other annoying Internet ads-and now, they aren?t responding to special e-mail links either. The latest data regarding online marketing show a sharp decrease in the consumer response to e-mail advertisements and promotions, and represent yet another bout of bad news for the recession-plagued online advertising industry.. [WSJ/MSNBC]
11:19:04 PM