Monday, April 25, 2005


On The Mark in OPML, but not in the right margin (yet). I've been a big fan of writing in the outliner for several years now. I never really thought about posting the OPML itself; I guess I hadn't thought anybody would be interested. What will people do with this stuff?
9:56:56 PM      

From a company blogger perspective, I'd also like to suggest that companies, or their representative lawyers, consider trusting internal bloggers as well. In today's Google-driven information accessibility world, what is more powerful, a single, centrally controlled marketing message crafted for public consumption, or a hundred viewpoints that begin to paint a picture of reality? I'd vote for the latter even though I, as a reader, will have to weed out some of the outlier points of view.
3:47:08 PM    Google It!  

“Companies over the past few centuries have gotten used to shaping their message. Now they're losing control of it.” - BusinessWeek Online

I am sure this scares many company lawyers, especially those who want to control the company message and the way the world sees the company. I'd like to turn that around and view it as an opportunity to empower individuals to both spread the message and to hold companies accountable. It is sad that this leaves room for abuse, but I think the potential for good far outweighs this consideration. As with the press, you must take the good with the bad and learn to trust the intelligence of the reader.
3:37:24 PM    Google It!