Friday, December 27, 2002|
Everyone who rides a Segway, wants to own a Segway. So, here is a little marketing advice to Dean and John: build programs at theme parks and state fairs that let people ride a Segway. Extend the experience to more people and gain converts (this is a battle of brand). Of course, the high-end experience of this type is to have people start in a simulated home, go down the walk, ride around the block (passing by pissed off people stuck in gridlock), ride into the office plaza, go to a social area next to "drive through" bagel and coffee shop (allow people to put their coffee in a Segway holder..), and finish the journey to work. Would people at Disney ride it? YBYLTW. Start the ride: "The Commute of the Future" Potential here to ding the people that are building/financing the Segway about not marketing/packaging it for success. Nuff said. [John Robb's Radio Weblog] |
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A High-Tech Fix for One Corner of India. An Indian politician has moved decisively to transform Hyderabad into a computer programming and pharmaceuticals hub that is trying to rival Bangalore. By Keith Bradsher. [New York Times: Technology] 1:26:14 PM  comment
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New Billboards Sample Radios as Cars Go By, Then Adjust. Entrepreneur Tom Langeland intends to modify electronic freeway billboard ads by remote control to reflect your tastes, and those of thousands of other drivers. By Matt Richtel. [New York Times: Technology] 1:18:01 PM comment
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Broadcom buys WLAN patents from Unova. Pact involves 150 patents [InfoWorld: Top News] 1:14:03 PM comment
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AT&T delays 3G, plans limited service by end of 2004. The revised plan comes as the telecommunication industry have continued to struggle and 3G services have been met with a lack of enthusiasm by consumers. [Computerworld Mobile/Wireless News] 1:11:12 PM comment
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2002: Telecom's Trying Year. Convoluted accounting practices were exposed, slack demand continued and a flurry of mergers and Ch. 11 bankruptcies staved off closures for some big-name players. Will 2003 be better? [allNetDevices Wireless News] 1:06:07 PM comment
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For wireless highflier Qualcomm Inc. (QCOM ), India represents everything right and everything risky in the company's global game plan. On Dec. 28, Indian conglomerate Reliance Group (RELH ) will march into 600 cities, offering cheap calling plans with jazzy features such as wireless games and text messaging. The service uses Qualcomm's patented chip designs and could become Qualcomm's wedge in the world's fastest-growing cellular market. But Reliance already faces a host of difficulties, including legal challenges by competitors and sluggish response from consumers, many of whom are too poor to afford any phone service.
This article neglects the fact that the a substantial portion of Qualcomm's PROFIT comes from CDMA licensing. Having a body of 6000+ patents in this area is quite lucrative. We are not just a chipmaker like a Broadcom! |
Last update: 6/27/05; 11:56:23 PM .
