Monday, March 01, 2004

Building a system of innovation http://www.innovationtools.com/weblog/innovationblog-detail.asp?ArticleID=375 New in Joyce Wycoff's Heads Up! on Organizational Innovation Weblog is an interesting article authored by Andrew Papageorge on Building a System of Innovation. 1:53:28 PM    Trackback []

HBR's 2004 Breakthrough Idea #9: The MFA is the New MBA. An arts degree is now... http://jrobb.mindplex.org/2004/02/29.html#a4352  |  Comments HBR's 2004 Breakthrough Idea #9: The MFA is the New MBA. An arts degree is now perhaps the hottest credential in the world of business. Corporate recruiters have begun visiting the top arts grad schools in search of talent. And this broadened approach has often come at the expense of more traditional business graduates. For instance, in 1993, 61% of McKinsey’s hires had MBA degrees. Less than a decade later, it was down to 43%, because McKinsey says other disciplines are just as valuable in helping new hires perform well at the firm. With applications climbing and ever more arts grads occupying key corporate positions, the master of fine arts is becoming the new business degree. The reason:  creativity is now seen as a bigger determinant of success than business logic. 9:55:22 AM    Trackback []

Inherent value testing http://www.steptwo.com.au/columntwo/archives/001138.html Jared M. Spool has written an article on the using a technique he calls inherent value testing. To quote: Inherent Value Testing showed us what was valuable about the site and its underlying services. It gives us a concise, easy way to learn how well the site communicates value and where it falls short. With the results of this technique, design teams can easily prioritize changes. Subsequent testing can demonstrate that changes have improved the design. Inherent Value Testing is one more technique in our user experience toolbox that gives teams the information they need to create successful designs. (A follow-up article describes in greater detail how to actually conduct inherent value tests.) 9:35:13 AM    Trackback []