30 July 2001

The Web hasn't been hyped enough! This looks interesting. David Weinberger was one of the four authors of The Cluetrain Manifesto: "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do." Well, Weinberger is writing a new book, and he's doing it online, "... so that you can comment on it and improve it." "The Web hasn't been hyped enough. Forget about the dot-bombs and Napster for now. The Web's real effect will be on the building-block concepts of our culture - ideas such as space, time, reality, morality, individuality and spirituality." Worth a look. 4:41:38 PM