Wednesday, July 10, 2002

Those of us who grew up in a television culture know that this was probably never true, but it kept the accounting simple for those in the business of buying and selling spots. Consequently, despite a succession of significant shifts in broadcast technologies and consumer behavior, the same basic vocabulary dominated commercial negotiations for decades. Today, those negotiations are reaching a crisis point. The networks are responding not by rethinking how they do business, not by developing new metrics for measuring and accurately reporting viewer interactions with media content, not by adopting new marketing strategies which take advantage of the affordments of the new media environment, but by wagging a finger at consumers and demanding that we behave according to their antiquated dictates. — Henry Jenkins, "Treating Viewers as Criminals," MIT Technology Review What if the advertisers just didn't buy the timeslot? 1:19:54 AM

Joe Buck, just shut up. Bud Selig is an ass. You know how sometimes you see a movie, you think it's great, and then all of sudden the ending just sucks? Yeah? Well, that was tonight's All-Star game. The 11th inning proved once again that Joe Buck is not fit to be an announcer, and that Bud Selig is not fit to be baseball commissioner. And the managers? Wanting to spare the pitchers after two innings? Come on! You have the joy to be playing the Game, and you want to quit? 1:14:28 AM