Saturday, February 3, 2007

'Best' Fake Blog of 2006 Awarded. schwaang writes "Advertising is an integral part of the Web, and its revenues make the likes of Google possible for all of us. But when PR firms promote products by pretending to be real bloggers, some think it crosses the line into unethical 'astroturf'. The Consumerist held a contest for best 'Flog' of 2006. And the winner is... Sony for it's fake all-I-want-for-Xmas PSP blog (which Slashdot readers will no doubt remember). Runners up included Walmart and McDonald's. And the award itself? Well, it's something you might find on on a fake lawn."[Slashdot] 10:50:11 PM      Google It!.

Researchers Use 'Decoy' Molecule to Treat Cancer. Jerry Rivers writes "The Globe and Mail is reporting that scientists in British Columbia have successfully used a 'decoy' molecule to shrink advanced prostate tumors. Citing a paper published in the Proceedings of the National Academy of Sciences, the the Globe story explains how the researchers are the first to find a way to block the process of androgen reception in cells and prevent, a key trigger in the onset of prostate cancer." [Slashdot] 8:27:43 AM      Google It!.