Shape of glass influences how much alcohol is poured. When pouring liquor, even professional bartenders unintentionally pour 20 to 30 percent more into short, squat glasses than into tall, thin ones, according to a new Cornell University study. Yet, people who pour into short, wide glasses consistently believe that they pour less than those who pour into tall, narrow glasses," said Brian Wansink, the John S. Dyson Professor of Marketing, Applied Economics and of Nutritional Science at Cornell. "And education, practice, concentration and experience don't correct the overpouring." [Science Blog -]
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