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 Tuesday, 1 May 2001
.< 3:39:41 PM >
BW Online | May 1, 2001 | For Mac Users, the ...: So, where security was concerned, Apple users enjoyed a free ride. Same with virus attacks. Mac users avoided the carnage of the I Love You virus in May, 2000. Nor did they have to worry about nasty Trojan-horse attacks, such as the SubSeven variety that could give hackers remote control of a computer. Mac users lived in a digital Garden of Eden, a simpler place free of serpents.
TEMPTING APPLES. But with the coming of OS X, Steve Jobs has led Mac users out of that land of innocence. The software heart of Apple's newest operating system is a derivative of the basic Unix OS developed long ago at AT&T Labs.
.< 1:26:15 AM >
Fortune.com: Through all this, through the ups and the downs, Jobs has remained unperturbed, as serene as any control freak can be. Sure, as CEO he cares about the numbers and wants Apple's stock to perform well. But deep down, this inveterate idealist thinks of Apple as a creative kinetic sculpture, not a mundane, conventional business. Apple is his sandbox. Life is good as long as Apple can provide him with the resources--both the cash and the engineering talent--to indulge his obsession to fashion and market the world's most stylish and clever computers. It's a high-tech twist on art for art's sake. And the reason we care is that his innovations filter into the rest of the PC world, eventually mutating their way into devices made by more mundane--and yes, more dominant--boxmakers like Compaq and Dell. "A lot of companies are great at making money, but there aren't that many that are great at opening new doors," Jobs says with his usual aplomb. "We're building the best personal computers that anyone has ever built."
Excellent. This quote captures Jobs and the whole Apple mindset very well, I think. I really like this company.
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