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Monday, March 18, 2002 |
12:00:32 PM
What advice would you give to a Developer? Development Manager? Software Marketer?
Developer - don't plan like the mission impossible team (i.e. ten things have to go perfect or you die); manager, listen to the developer; marketer, understand the customer's needs, really! Then understand the developer's perspective of the customer's needs and move second to first position.
// This came from a Dave post (actually the same as the last one) with a link to a Q & A with his old boss who is apparently Mr. Symantec. The link is worth a quick read but this nugget stood out to me. There are way too many software teams planning mission impossible projects. The best here though is the last little bit about understanding the developer's perspective of the customer's needs and then concentrating on it. All to often we get what the developer thinks the customer wants rather than what the customer wants. When what the customer wants and what the developer thinks the customer wants are one and the same, we get great software.
// Also it is truly amazing that many many (at ?) times the developer is able to succeed without direct customer input and/or exposure. Unfortunately, it isn't likely.
// Oh and he forgot the marketer ? This is not necessarily a bad thing and should happen much more often.
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11:49:44 AM
Software for people with minds. $39.95. Click here. [via Scripting News] // I trimmed this out of one of Dave's posts. A "daveism" as I have been calling them. And really, it is.
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2:40:01 AM
"So if you use shareware, pay for it. If you can't even do that, you have no business complaining about how record labels and movie studios are afraid to sell their content online." - From the Shareware Industry, Lessons on Keeping Downloaders Honest // The percentages in here are brutal. I'll think of this every time a piece shareware nags me. I have one on my desktop which I'm riding the fence on at the moment.
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© Copyright 2005 Kevin Malm.
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