Massive Software have announced that they now support hardware-accelerated rendering in Massive. Apparently they use the GPU in the latest NVidia cards for hardware accelerated rendering given up to a 30x speed improvement.
"Massive already has one of the most efficient production-proven
render pipelines. Now we've made it 30 times faster, and you can do
film-level quality using a graphics board most visual effects artists
or animators already have installed," said Stephen Regelous, Founder
and Product Manager, Massive Software. "Massive is currently running on
a variety of popular boards from NVIDIA and we feel GPU-accelerated
rendering will be a terrific addition to our current capabilities in
RenderMan, 3Delight, Air and, soon to be added, Mental Ray."
Massive was the software used to render the battle scenes
involving large numbers of artificial agents in the movie Lord of the