Dimanche 28 avril 2002

Dimanche Hier, soleil. Aujourd'hui, neige. Yurk! Pour encore 30 minutes....>>>>> 12:13:35 PM  Permalien

Apple's Golden Age: The Birth of Desktop Publishing Apple first attempted to explain Desktop Publishing and the Laserwriter with this video released in 1985. This crude video is a low budget production, but the excitement of the product shows clearly through the testimonials of designers. We are treated to a vintage computing demonstration of Pagemaker 1.0 on an original Macintosh 128 with 2 floppy disk drives. Aldus (the producer of Pagemaker) provided demo disks to dealers so we could perform these exact same demonstrations to customers. The effect on customers was astonishing. Nobody had seen anything like it, it was the killer app. Macintosh sales exploded. VIDEO PROMOTIONEL APPLE-LASERWRITER-PAGEMAKER (Quicktime) Apple truly had a revolutionary product with the Laserwriter and early Postscript-based programs like Aldus Pagemaker. We take DTP for granted now, it is quite a shock seeing its early state and remembering that this used to be impossible. One of the reasons this marketing campaign was so successful was its tight focus on a specialized, expensive, labor-intensive market. Designers responded to this video due to the intimate presentation of the voices of individual users, and their knowledge of how to directly apply the Mac to their work. This was much in keeping with Apple's new Macintosh GUI philosophy, of focusing on users' interaction with their work rather than focusing on interaction with the computer. DTP programs used real-world metaphors familiar to designers, they could work like they always had, but quicker and more simply. But Apple had a problem with the roll-out. Apple would only sell Laserwriters through advanced dealerships, which meant you had to sell and support the Lisa in order to get the Laserwriter. I spent months arguing with management at my dealership to convince them to make this investment. Finally we bought 1 Lisa, shoved it in the corner, and put the Laserwriter in the central position in our store. They flew off the shelves, we couldn't keep them in stock. The Laserwriter didn't really take off nationwide until more dealers got access to the product, when dealership restrictions were relaxed. Eventually the Laserwriter got up to speed in the market and became one of Apple's most profitable products. Since the Laserwriter was such an expensive item, it tended to be shared in workgroups with Appletalk networking. Many offices reorganized their networks and work processes around Mac DTP systems, it was Apple's entryway into corporate offices nationwide. It truly was Apple's Golden Age. [ via Disinfotainment[dot accent]] Je me souviens, alors que je travaillais dans l'imprimerie comme typographe (au plomb) comment le Mac est soudainement devenu l'objet de tous nos désirs. C'était le moment précis où il fallait, soit faire le saut vers l'électronique, soit rester en arrière. La combinaison Macintosh/LaserWriter/Pagemaker a véritablement été un tournant dans l'épopée d'Apple. N'eut été de celle-ci, il est possible de croire qu'on ne parlerais plus du Mac ou d'OS X aujourd'hui.   11:16:06 AM  Permalien

Intégration Macintosh/Windows Un Mac qui cause Windows, un PC qui s'extasie devant un Mac: MacWindows. 10:53:32 AM  Permalien