Jack Schofield -- It's not possible to consistently get the print version of Online, the Thursday supplement of The Guardian, around Ireland. Online comes up missing even with Eason in Dublin. All the more reason to read the digital version of how to use Google to Best Effect.
Google has changed its algorithm recently and now the search engine cros-checks link text with the linked site. Google will discount ignore links whose text does not appear in the linked site. This all but kills off Google bombing. Mark Pilgrim notes that searching for "go to hell" no longer takes you to Microsoft. "Talentless hack" no longer finds ohmessylife.com, although it finds a lot of people who were previously participating in the Google bombing.
Unfortunately, the algorithm tweaks necessary to stop these two techniques have caused a wide range of collateral damage, apparently coming down hardest on medium-to-large sites that had previously been doing everything right (as far as page structure, link structure, accessibility, and general honest hard work putting together a usable and useful site).
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