Apple grabs another video software maker. Apple Computer quietly scoops up the technology of Prismo Graphics, its latest round in a string of acquisitions in the digital video software arena. [CNET News.com: Personal Technology]

I wonder what the long term strategy is, as Apple has been buying up video editing companies recently (for the past two weeks, I believe). So they want to control the lion's share of editing tools? Are they going to roll out the the software as an integrated part of iMovie or Final Cut Pro? Time will tell.

7:43:14 PM    

NewLogic Goes WiLD, Combining Bluetooth, 802.11x. WiLDBOOST integrates NewLogic's 802.11a/b/g IP solution with its established BOOST Bluetooth baseband as a single solution. [allNetDevices Wireless News]

I was talking about Blutooth to my wife last night, and explaining that I was hesitant to start getting the devices becaus of the current price point. I then pointed out that I was willing to get a enw type of network interface only once it was in the $50.00 range, and I realized that this was the sweet spot in pricing. You are no longer paying the "early adopter tax", and likely, the system has then hit market saturation to the point that you will have enough of a variety of vendors to allow you to choose one that you prefer.

By integrating the Bluetooth and various 802.11 standards into on chipset/core, you get into some pretty crazy economies of scale, since you no longer need a set of chips to handle networking. If NewLogic can this chipset adopted as a standard piece by  some of the larger Electronics Manufacturing Services, they will then have an in with the market that will allow them to flourish.

12:28:34 PM