In Midst of a PC Slump, Apple Still Aims for Growth. A prosperous future for Apple depends on persuading legions of personal computer users to switch from Microsoft Windows to Apple's Macintosh technology. By Steve Lohr. [New York Times: Technology]
The new .mac set of tool is na excellent way of getting users to switch to the Mac. Give people a reason to use a better mousetrap, don't just sit there and claim superiority. Show me. SHow me the killer apps that are going to make my life easier. Show me the tools that I get that let me do the things I want to. Apple is doing that, and doing it well. If the .mac initiative included OS updates, they'd really be on to something.
Right now the only thing that is keeping me from switching to the Mac is that my existing software library instantly becomes so many coasters. My games, my apps, by and large are Windows only, and I am unwilling to part with that in order to go over. Although, more and more, I am finding the products I am buying to be both Win/Mac, it's not at the point that I would switch.
5:15:15 AM 
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