Ranging Far and Wide
Living on the edge [IDG InfoWorld]
[Buzzword Warning!] Content delivery network acts to redirect users to a local server that is closer to their location, insuring that the main server does not get overloaded, and mimimizing the server hops to the user. this speeds content delivery and minimizes the amount of overall network traffic.
Business Application: Give the latest and greatest content for free, but subscribers get the content from the nearest server to their home, allowing them to get it faster. Offer time locked content: Paid users get content earlier and it will eventually be available from the site for free.
Live audio/video content you can get right away, but again, subscribers get the choice local servers, higher quality/more bandwidth intensive feeds, while the general public gets FM quality sound and lower resolution images/video feeds.
Alternate Media Corp Revenue Stream: Modified version of the MS active desktop that allows the users to get the latest wallpaper of their favorite bands, with links to bonus tracks etc that are only available by buying the CD and registering on the band's site. Let these early adopters spread the word to their friends, and let the aftermarket goodies drive CD sales.
Bands as Hello Kitty: You are not selling a musical band, you are selling an idea, a lifestyle. Mike D of the Beastie Boys has a clothing line. So does Chester from Linkin Park. In so doing, you offer everything that you can branded as a product of the band. Sanrio has some guidelines for what can and can't be branded with their franchise, and what cannot. Britney Spears should be hawking Pepsi (oops) Clarol, Old Navy, Tiffany jewlery, and anything else she can, assuming that she is not already. Learn from Michael Jordan and Jackie Chan, once you reach iconic status, market the idea of you, and rake in the cash.
I know this is being done already by a mojority of artists and recording compamies out there, but smaller independent artists need to start doing this as well, in addition to keeping the rights to their music and images, so that they can then insure that they can maximize the profits from their efforts.
9:10:46 AM
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