WSJ.   Guerilla marketing for a new phone/camera product from SonyEricsson.  >>>In one initiative, dubbed Fake Tourist, 60 trained actors and actresses will haunt tourist attractions such as the Empire State Building in New York and the Space Needle in Seattle. Working in teams of two or three and behaving as if they were actual tourists, the actors and actresses will ask unsuspecting passersby to take their pictures.<<< [John Robb's Radio Weblog]

Whenever I'm in public taking photos with my PEG-NR70V, people always come over and ask me "Hey, what's that?" I explain the camera, the MP3 player, the movie player, the memory sticks etc, and people really seem to dig it. The point is, this campaign will probably help, right up until the subject of price comes up, much like with my Clie.

9:11:07 AM