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Thursday, September 04, 2008
 

Rules For Superior Stories

Charles Tilly in his book Why? distills down the rules for how Jared Diamond takes complicated ideas in books like Guns, Germ, and Steel and whittles them down to an essential yet still interesting essence:
  • Simplify the space in which your explanation operates.
  • Reduce the number of actions and actors.
  • Minimize references to incremental, indirect, reciprocal, simultaneous feedback effects.
  • Restrict your account--especially of causal mechanisms--to elements having explicit, defensible equivalents within the specialized discipline on why you are drawing.
  • Remember your audience: you will have to tell your superior story differently depending on the knowledge and motivation your listeners will bring to it. Think of your stories as relational work.

comment[] 1:58:48 PM       digg   reddit


The Lifecycle of a Typical New Product Announcement

Look at enough new product announcements and there appears to be pattern. The same sorts of articles are posted on every product. So why not jump ahead of the curve? When a new product comes out see which of the following you want to sign up for:
  1. Rumor of X's Imminent Release. Oh Joy!
  2. X Has Just Launched! Live blogging now.
  3. How X Will Change Everything
  4. The Real Reason Behind X
  5. X First Impressions
  6. Warning: X has Serious Issues (performance, security, privacy, crash, design, licensing, etc)
  7. X Who Wins and Who Looses
  8. X FAIL
  9. Why X Sucks
  10. X is Better Than Everything Before and After Forever
  11. Why Y is Really Better than X
  12. The Story Behind Project X
  13. X Will Get These New Features Eventually
  14. Company Y Announces Support for X
  15. Indepth Review of X Here First
  16. X Looks Good But Not Yet Ready
  17. What X Means for the Plans of Company Y
  18. How You Can Make Old Product Z Work Like X Now
  19. X Over Hyped and Under Performs
  20. X is Now Bigger than Product Y
  21. Why Did We Ever Care About X in the First Place?
  22. I Wasted an Hour of My Life Using X
  23. X: The Video
  24. What X Means for the Future of Humanity
  25. Tips for Using X

comment[] 1:48:24 PM       digg   reddit



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