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Saturday, February 03, 2007
 

Smackdown #2: Scrolling Crushes Paging After 2000 Years of Dominance

Scrolling is now enjoying a historical renaissance over 2000 years in the making. Once upon a time all books were lovingly drawn on papyrus scrolls. Jewish Rabbis would have read the Old Testament from a scroll. Early Christians, perhaps as way to differentiate themselves from Jews, preferred a different book form, the codex. The codex is the same book style we use today: two sided pages held together with a binding. As Christianity rose to power the codex rose with it and scrolls fell out of popular use.

Fast forward 2000 years into the future and scrolls are once again becoming the presentation form of choice. Why? Because web tech makes scrolling better than paging. But that wasn't always the case. Early web design continued the codex form. If you read most of the advice on how to design early web sites (circa 1994) the codex form was still king. Web pages were supposed to be cut up into little chunks and readers slogged through the text stream one slow click at a time. Small pages were faster to load, scrolling was new to most people, and scrolling in web pages was clumsy. So it was thought most readers would not scroll. Pages were the better design.

All that has now changed. ClickTale, a web site usability service, has found people are scrolling and that web designers are now designing pages to feature scrolling. The User Interface Engineering folks have also found long pages are now what all the cool kids are doing. The tipping point came for me when mouses started sporting scroll wheels. Scrolling became as easy as bending a finger and just as quick. Single clicking through text was tortuously slow by comparison. And fast network pipes broadbanded concerns over slow load times into a quaint cautionary tale of the past.

What is old has become new again. It's a fascinating quirk of history that technology has brought us right back to one of our earliest forms off mass information distribution.

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