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Andy Swarbs writes a powerfull testimony on the Groove forums:
I have recently been privilidged to partake of very serious intense, productive dialogue over Groove between some UK and US groovers. The efficacy of the activity in the space is truly awesome. Such "events" show how short Groove Networks sell themselves completely when they claim that "Groove is 10 times better than email" (even though I appreciate the under-selling). This is not the first time I have experienced such delights - but it is by far and away a most exemplary example. And I hope others have such experiences themselves, or will do soon.
The point of this thread is though to explore and express where groove is good and to look at it in light of recent exposes that are rocking the financial world - Enron, Xerox in the US and Vodafone, ITV Digital in the UK. My point is that when things get big they will inevitably tent to topple. As sure as eggs is eggs.
Enter Groove, an application which like no other can enable new small organisations to spring forth so much more effectively than any existing organisation. I hypothesise that orgnaisations that successfully deploy Groove from the ground up are far more likely to be the successful orgs of the future. Let me be conservative and use Groove Network's ratio and say they are "10 times more likely".
So why does groove help? Most groovers partaking of these forums will not be surprised to find on the list
a) groove is 10x better than email
b) groove builds strong very trusting powerful relationships
c) groove interactions closely mimic human interactions (well as close as computer-wise as is possible)
d) groove is a secure foundation on which to build and grow a business
e) groove is a reliable platform, eg does not require IT staff to do so much IT work so instead they can concentrate on the business
f) groove works from a company size of 1 - to 100 - to 1000 - and beyond - with no change of IT strategy
This adds up to a unique opportunity for us all. Most people who contribute to these forums, whether they express anguish and frustration or joy and benevolence are here and stay here because we see where we are heading. Not just "we" in the limited sense, but we in the global sense.
Here is the opportunity for the third world to get a hold on IT and be productive and compete on a much more level playing field. Here is the opportunity for new businesses to spring up and prosper like never before.
Think of what websites did for small companies. A small company can create a powerful visual message on their website making a small company look big and powerful to the outside world. But it does nothing for the company inside. That's where Groove comes in.
Yes sure, both the application and company both have growing pains, and some of them very unique as goes with the new world of P2P territory. Some of those pains have affected me at times such that I have said that "I will switch my computers off forever". But I have not. I am staying the course and we are all staying the course. And we will win. Groove 2.0 is better, 2.1 may be out sometime soon and I have heard that even version 3 has a timescale to whet the appetite. And a truth almost as universal as Moore's Law is that version 3 of any computer application is the one to watch for as reaching widespread acceptability (Dos 3, Windows 3 are just two).
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