7. Consider this along with Apple's I-Tunes venture, and an
interesting trend emerges: we are entering the next phase of the
digital copyright revolution. Apparently the copyright holders
are now willing to let demonstrably successful, marquee
e-businesses, with credible commitment to genuine commerce and genuine
copyrights take small steps toward the obvious and the
inevitable--digital content readily available.
8. Amazon's legal
chutzpah is
very
impressive here. Their theory that they are not violating the
owner's copyrights is probably just substantial enough to get them to
the point where they can proceed. I presume they'll remove books
when and if publishers demand that they do so....but meanwhile, they
will probably be able to convince most that their scheme will in fact
increase book sales. (That's the clear implication of the
National Academy of Sciences experience in posting full text electronic
copies of their books with even fewer impediments to online reading.)
9. This is already a significant new addition to the
biblio-ecology. Searching on my own name I discovered several
references and quotations of my own work that I was unaware
of, and would likely have remained unaware of. The reach of this
resource into nooks and crannies of scholarship goes beyond that of the
more-than-casual, but less-than-professional scholar in at least my
area. (That's how I might characterize myself in those areas
where I am not currently invovled in active research.)
10. I suspect future Amazonian offerings that build on this one
will end up consuming or subsuming
netLibrary, the Gutenberg project,
Books 24 x 7 etc.
11. They can and should do this in a way that will (a) increase
appreciation, exposure and efficacy of Gutenberg and other such
not-for-profit ventures. If, for example, Amazon were somehow to
go belly up, the digital archive they are creating is not likely to be
lost to posterity. Whether by design or just because
digital bells can't be unrung, I think this venture will in the long
term significantly increase access to digitally encoded book content.
12. With reference to a decade of Digital Rights Management
debate and technological R and D, its worth noting that the big
breakthrough here is social and commercial, not technological.
13. This whole thing does
not rely
on the fact that most people still prefer doing serious reading on
paper books. When electronic devices become comparably attractive
platforms for book reading, this system will become
more, not less, important.