|
DaveNet: Is it marketing or journalism? [Scripting News]
"As our conversation continued, Scoble and I concluded that there may not be any journalism today. It's all about compromise and under-the-table deals between the reporters and their employers. No disclosures or disclaimers. Total disrespect for the intelligence of the readers. Lots of nice people playing footsy with the people they're supposed to be watching and when they try to grab stuff that doesn't belong to them, they don't blow the whistle."
Dave, one of the biggest strains on my health during the years I wrote The WordPerfectionist was maintaining my integrity as an independent newsletter writer. In our case, we wrote about one company. Our survival depended on access to their customers. There was a lot of synergy. We were boosters because we loved the software and the company. We made no claims of being "impartial journalist" but as providing careful analysis, and teaching people how to make the most of their investment.
Yet, after years of a symbiotic relationship, they pulled our access to their customers when we said about a new version that it was a very worthwhile upgrade but that before people upgraded their entire customer bases, they should wait a month or two for SP1. Well, because of our integrity and the trust our readers had in our word, several large customers deferred end-of-year upgrades until 1Q of the next year. This "caused" some people to lose end-of-year sales bonuses (at least that was what I heard). And the impact of that was to intentionally withdraw their considerable support--leaving it for us to notice the impact a few months later when sales disappeared. We never recovered and ended up selling the business... and switching to Microsoft Word when we went to Windows.
Anyway, I understand all-too-well that the tensions within business relationships temper Truth and Integity. Most people would call the police if the kids two miles away are doing drugs, drinking, and vandalizing. What if they are your best friend's kids? What if they are your kids?
Perhaps the journalist's dilemma is no different.
|