The world's largest retail chain is teaming up with E&J Gallo
Winery of Modesto, CA. to produce the spirits at an affordable
price; in the $6-8 range.
While wine connoisseurs may not be inclined to throw a bottle
of Wal-Mart brand wine into their shopping carts, there is a
market for cheap wine, said Kathy Micken, professor of
marketing at Roger Williams University in Bristol, RI, "There
is wine in a box that people are willing to buy," she said.
"The right name is important"
Suggested names for Wal-Mart Wine:
Peanut Noir
Big Red Gulp
Stagger Home
Box O' Grapes
NASCARbernet
Nasti Spumante
White Trashfindel
Chef Boyardeaux
Chateau des Moines
Grape Expectations
Chateau Traileur Doublewide
Martha Stewart's Sour Grapes
I Can't Believe It's Not Vinegar!
World Championship Wriesling
Domaine Wal-Mart "Merde du Pays"
