From an article in the Star Tribune about weblogs emergins role in business communications.
"Everyone likes to look smart in their weblogs," he said. But "I think it's more interesting to post commentary that reflects your struggles."
I'm struggling looking for something smart to say for my first post on ProBlogs.
"If companies allow their employees to blog, [they] have the opportunity of engaging their customer in the sort of genuine conversations that build real customer loyalty," Weinberger said. "There is a risk that a weblogger will criticize a product, but in the post-marketing world of the Internet, being frank even when negative can build a stronger relationship than when they are mindlessly positive."
This article seems to have hit a sweet spot. This from Stuart Henshall's Unbound Spiral Weblog
Corporate Blogging is only just the beginning, the companies that understand the power of a "continuous team briefing process" and enable the grass roots to fuel the exchange will be the organizations that begin learning faster.
3:06:00 PM 
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